|
What we do
What do you know?
What should you know?
Tweed-Weber
offers a variety of research services to help you capitalize on the
wealth of the unknown that exists in your market, or within your own
organization. The result is the knowledge you need to make the right
decisions to guide your organization into the future and increase
revenue.
We
have a proven track record of delivering value to our clients
through the efforts of our seasoned research associates and skilled
market analysts. Our key research capabilities include:
· Customer
Satisfaction Surveys
· Market
Perception Surveys
· Market
Opportunity Assessments
· Employee
Perception Surveys
· Community
Positioning Studies
Customer
Satisfaction Surveys
Hearing and clearly understanding the voice of your customer in
today’s competitive environment has become an essential and
fundamental requirement to future planning. It is ultimately your
customer’s voice that matters most. Successful organizations
hear that voice and effectively use it to guide their activities.
You may have heard rumors about what your customers are thinking or
even whispers from them along the way, but it is up to you to
clearly understand the thoughts and opinions of your customers in
order to compete effectively.
Customer
satisfaction surveys allow you to identify (just to name a few)…
·
Your
Organization’s Strengths and Weaknesses
·
Competitive Information
·
Unmet
Customer Needs
·
Marketing Trends
·
Future Sales Opportunities
Market Perception
Surveys
It is easy to find people who are happy to tell you what they think
your marketplace wants, but the only way to know what potential
customers, partners and suppliers really think is to ask them. Our
market perception survey helps you find out what is really going
through the minds of the decision makers who matter to you. Our
interviewers can get in-depth answers to your burning questions.
Market Perception
surveys allow you to (just to name a few)…
· Determine
the perceptions of customers and non-customers about specific ideas,
products, or services.
·
Determine
customers’ and non-customers’ potential usage, needs and
expectations of those ideas, products, or services.
·
Define the specific factors that influence purchasing decisions.
·
Identify respondents’ perceptions of products and services that are
currently in demand, but not available within the market.
·
Identify the competitive landscape as perceived by respondents.
·
Identify key issues in need of greater understanding and more
in-depth research relative to future business opportunities.
Market Opportunity
Assessments
Whether you are launching a new product, entering a new market, or
simply looking for new opportunities in your current line of
business, we can design a market opportunity assessment for you.
Using customized combinations of in-depth market surveys and
secondary data and analysis, we can help you increase sales and
value more quickly and with a higher level of confidence and
planning.
Market
Opportunity Assessments will help you...
·
Determine the size of your market (current or targeted).
·
Determine how fast your market is growing (current or targeted).
·
Forecast what your market will look like tomorrow.
·
Assess existing markets to help sell more to current customers.
·
Assess new markets to identify potential business ideas and
opportunities.
·
Take the guess work out of important marketing and business
decisions.
Employee
Perception Surveys
The phrase “perception is reality” is never more true than when
observing how employees interact with each other and their employers
on a daily basis. Having a clear and common understanding of
employee perceptions offers enormous opportunities for performance
improvement and gathering new business ideas. We can help you create
the employee perception survey process you need to discover
what motivates your employees and gain valuable insights into the
health of your organization.
The following are just some of the areas that can be measured in
an effort to understand your organization’s current climate…
·
job
perception
·
work
environment
·
quality efforts
·
customer commitment and relationships
·
management support
·
career advancement/opportunities
·
education and training
·
ability to improve work
·
overall understanding of the organization’s goals/priorities
Employee
survey results can be used to improve your work environment and
create successful employee programs, policies and procedures that
will ultimately improve your organization's competitive advantage in
the marketplace.
Community Positioning
Studies
The business environment of nonprofit organizations has increasing
demands and pressures that change almost daily. Nonprofit
organizations are held accountable to government regulators and the
public, creating unique needs and concerns. Our research can help
your nonprofit organization determine its position within your
community, based on detailed information gathered from a host of
stakeholders that may be affected (either directly or indirectly) by
your organization’s mission and services.
A community
positioning study can…
·
Identify unmet service needs in your community related to your
organization's mission and services.
·
Determine stakeholder perceptions of your services (e.g. current
clients, potential clients, key referral sources, community leaders,
individual donors, funding sources, etc.).
·
Analyze your standing with other nonprofits in your area vying for
the same scarce resources.
|
