How we do it

What is the best way to get the information I need? Who do I need to talk to, and how do I find them? Tweed-Weber’s research capabilities have been proven in hundreds of successful engagements with organizations from many industries.

 Our research tools include:

 Telephone Surveys:

If you really want to know what people are thinking, you have to talk to them. Whether you need information on the perceptions of 100 of your customers or want to quantify the market for your new product idea by gathering data from 1,000 potential users, we can design and execute a telephone survey that gets you the critical data you need. We can do it all for you; from survey design and contact list acquisition to interviewing, data analysis and reporting.

Tweed-Weber telephone surveys are popular because questionnaires are mediated by our professional interviewers who are skilled at building rapport and obtaining candid feedback from respondents. Telephone interviews offer the following specific benefits:

·   Ability to control the number of respondents to ensure a statistically valid response rate.

·   Interviewers can ensure accurate questionnaire completion.

·   Information can be gathered rapidly in a way that causes respondents to do no extra work.

·   Ability to choose the most appropriate sample (listed or random).

·   Flexibility in questionnaire design.

·   Interviewers can ask follow-up questions.

·   Overall feedback is insightful and rich with content.

  Online Surveys:

Speed and convenience can often be the keys to market research success, and online surveying can give you both. We utilize a powerful and cost-effective online tool to gather and manage survey data from around the world. Whether you need to reach a broad base of respondents quickly, or want to make an employee survey as convenient as possible for your own staff, we can develop and manage the online survey process for you.

 Focus Groups:

There are times when there is more to be learned by bringing people together and encouraging interaction than by talking to them one on one. Our experienced moderators will lead your focus group in a way that generates interest in the topic, involves all participants and keeps the discussion on track to bring out the insights of the people whose opinions matter to you most. Focus groups provide an interactive setting in which participants are free to talk to other group members. This setting cultivates a wealth of qualitative information that will be used to produce a detailed report of group opinions and trends that are identified throughout the focus group process.  

 Personal Interviews:

Sometimes, your information needs are too complex or the issues at hand are too sensitive to be addressed online or over the telephone. Situations like this may require someone to sit down across the table from your customers, partners, or employees. Our expert interviewers put people at ease and find out what's really on their minds in a comfortable and confidential environment. We will take the time to get deep inside the issues and encourage frank and detailed discussions around issues that matter most.